There is good news for automakers who plan to work with electricity Read from JD Power found that consumers are willing to consider purchasing an EV.
According to a recent U.S. electric vehicle survey, 24% of Americans may consider an electric vehicle when buying or renting their next car. This is 4% higher than a year ago and attributes the growth of JD Power to various factors, including the introduction of new models such as pickups.
Stuart Stropp, JD Power’s senior director of automotive retail, explained that “the addition of new EV models has caught the attention of consumers.” He also noted that “several new models of perennial mass market brands are at the top of this list under consideration.”
Also read: 66% of consumers think that electric cars have a gas engine
While this is good news for some automakers, consumers seem to have a strong sense of electric cars. Although 24% of them are “very likely” to get an EV, about 76% of new car buyers do not consider buying a car. This means that there is not much here because people seem to be very open to EV or completely against them.
Not surprisingly, charging plays a big role in consumers’ perception of electric cars. 34% of people who said they could not afford an electric car said they could not afford to charge it at home or at work. At the same time, only 17% of tenants consider the possibility of obtaining an electric car, compared to 27% of homeowners. Although homeowners have a flagship and can afford the high price of electric cars, they can charge them relatively easily at home.
Introducing consumers to electric vehicles seems to be one of the best ways to increase attention. Only 11% of respondents with no personal experience with EV said that the possibility of buying it was “very likely”, while this number increased to 24% among those who were passengers in EV. This number will increase to 34% among those who drive electric vehicles.
Interestingly, electric vehicle owners are not fully sold in electric vehicles, as only 48% said it was “very likely” to consider another electric vehicle for the next purchase. The study also found that premium car owners are considering an EV for their next purchase. However, the “very probable” price for major brands increased by 6% compared to a year ago.
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