Ford Bronco is a great hit for the brand, but delays in delivery threaten to damage its reputation. After reports surfaced that thousands of bronchos were being collected at a Michigan plant, Ford said it planned to deliver them all within 90 days. Nevertheless, the lot is full and consumer complaints are growing.
This lot in Michigan has been dubbed the “Ice Mountain” or “Double Mountain” by many consumers who are still waiting for the Broncos to be delivered. Although sophisticated SUVs are designed to handle harsh environments with care, it is the consumers, not the automaker, who can expose them to this environment. Those waiting for the Bronco, currently parked on Mount Dirt, are worried about how the exhibit will affect the car.
“While the global semiconductor chip shortage and supply chain challenges continue to affect vehicle production for all automakers, our teams are upgrading equipment at the Michigan assembly plant and shipping it to dealers and consumers on a daily basis,” Ford spokesman Said Deep said in an email. to AutoNews.
Also read: 2023 Ford Bronco Raptor window sticker shows a combined rating of 15 MPG for thirst
He added, “The challenges facing the industry are easy and we will do our best to deliver the Broncos to our customers as quickly as possible.” This delay has led in part to a number of wild signs across the country, but nonetheless, consumers still want to do business.
One buyer says his Bronco has been on Dirt Mountain since January, and after the initial delivery date on May 9, it was postponed until July 26. According to the consumer, he received only one e-mail from Ford about the issue. In fact, he said he wanted to give Ford or a dealer more than $ 50,000. But they make it difficult and annoying to do so. ”
For other consumers, the delays have led them to reconsider whether they want to continue the buying process until the end. One such buyer, Ford, has openly stated that it is considering canceling an order to inspect a Jeep Wrangler or Toyota 4Runner after postponing delivery from May 28 to early August.
According to Ford, “the vast majority” of vehicles parked on Mount Ditt were delivered in February, but this is not a comfort for those who are still waiting. We hope that the carmaker will soon get out of the pit where the Broncos now live.