Tata Motors is the market leader in the EV segment, but you will be amazed to know how Nexon EV came to be.
What if we tell you that Tata Nexon EV was born with the help of “Jugaad”? Living in India, we are all familiar with the term “jihad”, which basically means a smart and unconventional way to accomplish a task or provide an immediate solution to a problem. You don’t think it’s possible to apply this concept to the way India’s largest Indian automaker works. However, if done correctly, as we will see in the article, “Jugad” can be widely successful.
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How was Tata Nexon EV born?
according to a detailed report Mint, Tata Motors manually assembled the battery and related electrical parts in an unused workshop at its flagship plant. There were no luxury production lines. Tata Motors believes that investing in the right production line is very risky, because the volume produced must be justified by sales. As for sales, despite the fact that the last two years have witnessed such an exponential growth, EVs still account for 1% of total car sales in our market.
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So he decided to turn the existing Tata Nexon into an EV by making a few adjustments. All this was done by assembling about 8 Nexon EVs per day. This saved a lot of capital and allowed Tata Motors to test the market by introducing an already available version of the popular Nexon. The product has been very well received by the people and now Tata has 90% of the EV market. These include its popular passenger Nxeon EV and the Tigor EV for personal and commercial use.
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Seeing this, Tata is now ready to invest his own money – $ 1 billion, and foreign companies are ready to invest in the creation of a special production facility and the development of a platform for its upcoming electric cars. By 2026, Tata plans to introduce 10 mobile vehicles. electric models. We saw what the next generation Tata electric cars will look like in the form of CURVV and Avinya. From the point of view of electric mobility, we can conclude that we have an interesting and adventurous future.