Nissan is preparing to launch a certified pre-ownership program for cars of other brands.
Under the program, non-Nissan vehicles are tested for 84 points and sold with a limited warranty of 6 months / 6,000 miles. Nissan’s certified pre-owned vehicles come with a 167 item inspection and a 7-year / 100,000 mile warranty.
“We want to connect with consumers about the Nissan brand and the Nissan experience,” said Dan Monke, Nissan’s Vice President of Electronic Commerce. Automatic news. “The biggest advantage for a dealer is new customers that they don’t usually see.”
Nissan is not the first automaker to launch a certified pre-ownership program for other vehicles. Ford already manages a similar program, and General Motors is preparing to act accordingly.
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talk to Automatic newsRyan Hall, executive manager of HGreg Nissan Kendall near Miami, said the Nissan program will help its dealers overcome the low supply of new cars.
“I don’t think Nissan will go that route if the inventory of new cars is good,” Hall said. “It’s about getting people to come to the store, because our new cars have halved.”
Nissan has also been working since the fall to make its CPO inventory available on the Nissan @ Home e-commerce platform. This platform allows consumers to search for a car, plan a test, fill out purchase documents and deliver remotely.
Tyler Slade, an operating partner at Tim Dahle Nissan Southtowne, says certified pre-owned customers are 30 percent more likely to return to buy a new car. These consumer vehicles are more likely to be serviced by a Nissan dealer.
