Jaguar Land Rover offers What3Words navigation with OTA update

Jaguar Land Rover is introducing what3words global positioning technology to its vehicles by updating aerial software.

What3words divided the world into a grid of 3m x 3m squares, giving each one a unique combination of three words. The system was recently introduced in Europe for the 2023 XE and XF and is used by a number of different automakers, including Mercedes-Benz and Lamborghini.

Jaguar Land Rover models that receive software updates support what3words with “always on” technology that works without the need for a mobile connection. After the system is upgraded to cover the technology, consumers will be able to enter what3words addresses directly into the navigation bar in the Pivi Pro information entertainment system.

Read more: 2023 Jaguar XE and XF received 300 new sports versions, updated technology

“All of this world-changing technology is based on simplification, providing our customers with a modern fashion experience that means they can find their way anywhere in the world without having to worry about connectivity,” said Mark Carter, owner of Jaguar Land Rover digital product platform. “The partnership with what3words, launched through HERE Technologies, further demonstrates our ability to be the world’s leading SOTA, providing services that are always on and always on.”

This is just the latest on-air update from Jaguar Land Rover. The latest update gave more than 200,000 owners access to Amazon Alexa, and in total the British automaker has completed more than 1.3 million upgrades at the vehicle level and more than three million upgrades to the engine control unit.

“This partnership will allow you to easily and comfortably achieve the real goal of the next adventure,” added Chris Sheldrick, founder and CEO of what3words. “Jaguar Land Rover has recognized the benefits of our innovative technology to travelers, and we are proud that our partnership with HERE Technologies has made it possible.”

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