With the launch of the Tata CURVV, the Indian carmaker announced that the ICE variant of the coupe SUV is based on the new Atlas vehicle architecture.
Tata Motors has introduced a new Atlas platform and the CURVV in ICE avatar is the first vehicle to get it. It is the 5th vehicle architecture in the company’s portfolio. On August 7, Tata Motors launched and announced the prices of the CURVV EV. But it mentioned that the launch of the petrol and diesel trims will take place on September 2. While the electric variant uses the Acti.ev platform, the ICE version will possess this new Atlas platform. Not just that, Tata’s upcoming SUVs will be underpinned by this new vehicle architecture. The first of these could be the Sierra.
Tata Motors Introduces Atlas Platform
This official video from Tata Motors Cars on YouTube highlights the major attractions of this architecture. It is designed to be scalable to support multiple body shapes and vehicle sizes. ATLAS refers to Adaptive Tech-Forward Lifestyle Architecture. The first thing mentioned in the video clip is the safety and build quality of this platform. It uses a continuous framework and multi-load path structure which ensure that during an undesirable occurrence, the load is evenly distributed among the stress members, keeping the occupants safe. Furthermore, the structure is rigid bulkhead based.
Also, the video animation depicts the strong nodal joints and stiff attachment points to ensure a strong structure. In terms of powertrains, the Atlas platform of Tata Motors will be able to accommodate petrol and diesel along with manual and automatic transmission configurations. It will even ensure a generous cabin space. This scalable platform will be able to support future technologies, aid ride and handling characteristics and offer the best-in-class safety. Finally, it will contain advanced electrical and electronic architecture. This includes an integrated cockpit-to-wheel controller to support multiple displays, a centralized body controller and over 24 PCUs. Hence, the future SUVs will be modern in every aspect.
Our View
Tata Motors is ensuring that it will offer the latest tech, convenience, connectivity and safety amenities in its upcoming vehicles. This marks the beginning of a new era in the company’s lifecycle. CURVV will offer a taste of what the future holds. To stay relevant in this competitive world, a firm must evolve. With the Atlas platform, Tata Motors unequivocally clarifies that it is here for the long run. Hence, the future ICE SUVs will benefit from the capabilities and flexibility this platform offers.
Also Read: Tata Curvv Seen with Faulty DRLs, Fog Lamp at Official Launch Event
