The global fashion summit in Copenhagen (Denmark) ends today and Polestar has become one of the main partners of the show. You may not be surprised to learn that this is the only carmaker involved in the event, but it was a good reason to participate.
Polestar said his partnership with the show was a practical decision taken to improve his business. Through the Global Fashion Summit, which brings together members of the fashion industry, politicians and stakeholders in various fields, the automaker hopes to find better materials for car interiors.
More specifically, he wants to find partners to join his Polestar 0 project. The goal of the project is to create a truly climate-neutral car by 2030 (until it is uniform) and textiles used in transport are an important part of achieving this goal.
Also read: The Polestar 0 project will announce a climate-neutral car by 2030
“The biggest obstacle to sustainable innovation is our lack of imagination – we have to rethink everything in order to make real changes. It starts with cooperation in our field and beyond, ”said Frederica Claren, Polestar’s Head of Sustainable Development. “Especially textiles and soft interior materials remain a major challenge in our efforts to ensure climate neutrality.”
Like the automotive industry, the fashion industry is a major polluter. According to Frederica Marcionni, CEO of Global Fashion Agenda, having the support and business of Polestar can make a big difference for companies in the fashion industry.
“Polestar’s vision is an inspiration for the fashion industry, especially when it supports radical change rather than gradual improvement,” said Marcionni. “For those working with durable materials and textiles, Polestar’s search for collaboration will be a great opportunity and business opportunity to explore and apply innovations in a new field.”
Similarly, Polestar now believes that the potential for reducing CO2 emissions by searching for partners is enormous. It’s not enough to work alone, says Claren; Cooperation between business and industry is critical to addressing global concerns.
“The fashion and automotive industries are two heavy emitters of CO2e. Both areas share many challenges in terms of resource use, human rights and transparency and stability, ”Clarence said. “We are now in a ‘climate decade’ and working in silos will not reduce it.”
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