It seems like the concerns regarding service appointments and complaints are just too much for the EV startup to handle
The number of monthly complaints for Ola electric scooters has risen to a whopping 80,000 per month. This is just too extreme by any standards. Ola is among the biggest electric two-wheeler manufacturers in the country. In fact, Ola and Ather are the pioneers when it comes to new players having made it big in the brutally competitive Indian automobile market. As a result, it has already sold over 680,000 electric scooters during its brief lifetime. However, it is flooded with service requests and complaints at the moment. Let us delve into the specifics of how it aims to tackle these issues.
Ola Electric Gets 80,000 Complaints
As per the latest news reports, Ola is receiving an almost unbelievable 80,000 complaints every month. On top of that, it posted its worst month in terms of sales this year. It managed to sell just 27,506 units. This marks a considerable 34% decline in monthly sales in comparison to July. Not only that, the market share dropped from 39% to 31%. Hence, the increasing complaints and the shortage of enough service centres and staff could be major contributors to this declining sales trend.
Now the company has 430 service centres across the country. Still, Ola electric scooter owners often report difficulties in securing service appointments. In fact, even the users who are subscribed to the paid Ola Care Plus service package are not satisfied with the waiting times. Under this service, Ola provides a home pick-up and drop-off feature. To tackle all these issues, Ola has come up with a new service team. They will keep track of this aspect and ensure optimisation of the entire process.
Our View
This is clearly a terrible situation for the Indian two-wheeler startup. It has managed to make a name for itself and get established in the country. However, until it fixes the service, repair and maintenance side of things, it will be hard to attract more buyers. Indian customers want the best service experience. Hence, this is something Ola must mix at the earliest. We shall have to see the impact this latest step from Ola will have on those rising complaints every month.
Also Read: Ola S1 Buyer Heads to Showroom to Take Delivery, Finds His Scooter in Waterlogged Area
