Dodge’s Power Brokers dealerships are aimed at car enthusiasts

Dodge is ready to repeat the excitement of the social media world through his dealer offices in the United States. To do this, he launched the Power Brokers dealer network.

The carmaker has a fleet of older vehicles than its competitors, but the smart model continues to enjoy strong sales thanks to warm and performance updates, strong social media tracking and advertising aimed at young car enthusiasts. Talk to you soon Automatic newsDodge CEO Tim Kuniskis said the updated dealer network is the last step in turning Dodge into a brand with close ties to enthusiasts.

The Power Brokers dealer network was launched in March and has 100 stores in 34 states across the country. These dealers offer the best service to customers and manage only a direct connection of performance parts that can be installed without affecting Dodge’s vehicle warranty.

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LaFontaine Chrysler-Dodge-Jeep-Ram from Fenton in Michigan is one of the dealers of Power Brokers. Only the most loyal car enthusiasts working at the dealership can join the Power Brokers team, and they must undergo comprehensive and detailed training courses.

“There are more than 40 brands in the main market,” Kuniskis said. Automatic news about the program. “There are more than 300 nameplates. There is a mass overlap. So, if you don’t have an identity… you will only continue to process people who belong to the brand and love the brand, and you will never, never, never grow and never grow. be able to change the position of the brand.

Dodge does not require expensive investments from dealers to join the program, and marketing campaigns help promote the program, Kuniskis added.

“I turn my marketing lens into a website that gets hundreds of millions of dollars a month and 3 million visitors, and I turn that lens to you,” he said of the dealers. “I tell 3 million people who come to my website every month that I invite them to come and see you.”