Tata Motors launched the electric Curvv last week and the ICE variant will be launched on September 2.
In this post, I have decided to compare the concept Tata Curvv, first showcased in 2022, with the final production version which was launched last week. We know that auto makers announce their upcoming cars at various auto shows to gauge the response of the public. These concepts are often extravagant avatars of the final production model. The aim with the concepts is to gain traction and make people excited. Hence, there are often gaps between the production model and the concept. But Tata Motors is known for showcasing concepts of their cars which embody a lot of their characteristics in the final products.
Tata Curvv Concept vs Real Model – Design
Tata Curvv Concept
The biggest aspect which marks a distinction between a concept and a production-ready model is the exterior styling. To design a concept model, car companies often use flashy elements, larger-than-normal alloy wheels with funky patterns, and unique components to create buzz. These are often toned down by the time these cars reach showrooms. In the case of the Curvv, the concept version had a relatively smooth front fascia with the LED light bar running across the width of the fascia culminating seamlessly in LED DRLs. There was a space beneath the light bar where the Tata logo was suspended.
The lower section of the bumper contained just one horizontal belt which, sort of, bifurcated the bumper into two halves. On the extreme edges of the bumper, we had the uniquely-designed lights which can’t be considered proper headlamps. These are just to enhance the appearance of the coupe SUV. Similarly, the rear section was designed to sharply with the continuous LED taillamp, a rugged bumper with aero intake-type elements on the extreme edges. The bumper was finished in black and the red light bar ran around the rear window frame too. I feel the side section, which contains the sloping roofline to complete the coupe silhouette, is something that is carried forward to the production model almost entirely.
Tata Curvv Production Model
On the other hand, the production-spec model certainly embodies the design philosophy of this SUV but introduces elements which are more practical. For instance, the front section now gets a character with a grille which covers a large part of the front profile. Also, there are distinct design inserts on the grille to make it look nicer. On the sides of the bumper, proper headlamps are visible. Also, the bonnet line is slightly contoured from the extreme ends to make it look relatively traditional.
There is a clear demarcation between the LED light bar and the LED DRLs. On the sides, the alloy wheels are more ‘normal’ and the wheel arches are covered in black cladding. There is the addition of a chrome belt around the windows. There are also claddings on the lower section of the door panels. I also like that there are subtle alterations to the tail section. It gets a shark fin antenna, a slightly more detailed connected LED taillamp, distinct curves and creases on the bootlid, reflector lights on the extreme edges of the bumper and black materials on the bumper. It even gets a sturdy skid plate to elevate the overall sportiness. All in all, the differences are concrete but subtle. This means that the concept was close to the production version to begin with. There were even minor differences in the dimensions of the two cars.
Tata Curvv Concept vs Real Model – Interior
Yet another aspect which is a lot different in the concept in comparison to the production-spec version is the interior. Again, carmakers often go overboard to design the interior to attract more people during auto shows. These elements mostly don’t make it to the final version. For instance, the interior of the concept had a large grey slab on the dashboard with unique elements underneath it which was divided by a belt of what looks like brushed metal. In terms of the centre and HVAC controls, the Tata Curvv concept had a touch-sensitive setup with a lack of physical buttons. Also, it boasted a two-spoke flat-bottom steering wheel with illumination and stand-alone infotainment and driver’s instrument cluster screens. There was a rotary dial between the front seats and a lot of empty space for the feeling of openness. Finally, the door panels were less cluttered.
However, things change drastically once we move from concept to reality. The first change you would notice is the 4-spoke steering wheel like we saw in the Harrier and Safari along with the illumination. The driver’s instrument cluster is relatively more traditional but the infotainment display still remains floating. The dashboard now gets a panel which houses the AC vents which were missing in the concept model. There are still some touch-sensitive buttons to operate the HVAC but the panel has been added to enhance practicality and storage characteristics. Even the door panels get the regular components like the handles and power window switches. These are the top differences between the Tata Curvv concept and the real model.
Also Read: Tata Curvv vs Kia Seltos Comparison – What to Buy?
